Good Land Brewing Co

Welcome to Gippsland’s Good Land Brewing, the place where good beer comes from.

It’s a simple tagline and, while building a brewery in your hometown might seem like a worthy enough dream, the journey to get Good Land open was far from simple or straightforward. Instead, when Good Land finally opened their doors in Traralgon in 2021, it was the realisation of a decade-long journey for Jimmy Krekelberg and his family.

Go back to 2010 and you’ll find Jimmy working as a mechanical engineer with a love for brewing beer who, as that decade began, had started looking seriously into how he could switch careers and launch a brewery in his backyard. Rather than jumping straight into buying tanks and chasing his dream without any experience, he instead decided to build his knowledge and skills first, and did so by looking overseas.

In 2012, he left Australia for the UK and soon found work at Edinburgh’s Stewart Brewing. A few years later, Jimmy landed a job with the much-loved De Molen Brouwerij in the Netherlands.

Although the Netherlands is one heck of a trek from the Latrobe Valley, his eyes were always set on bringing it all back home so, in 2017, he and partner Layla Brock returned to Australia to make their brewery a reality.

As you might imagine when stainless, local councils and a global pandemic are all at play, that dream took a little longer to realise; Jimmy only started brewing the first Good Land beers at the midway point of 2021 (just as his home state was about to bounce in and out of more COVID lockdowns).

Located in an industrial pocket on the eastern end of Traralgon, the venue melds country hospitality with production capacity to create a local beer experience that’s akin to visiting a winery cellar door. In total there are ten taps dedicated to Good Land beers – plus the occasional guest spot for Gippsland’s other breweries and booze makers – while the taproom’s food offering is supplied by other local businesses who set up camp in the driveway.

Central to it all, of course, are the beers, with the core range made up of the all Aussie-hopped Golden Beach Pale Ale (named after a stunning section of Gippsland’s Ninety Mile Beach), the also Aussie-hopped Little Mate session XPA, and a German pilsner that bears the simple and appropriate name Good Lager. The 20-hectolitre brewhouse isn’t just devoted to that core lineup, however, with regular limited releases in cans and kegs also key to the Good Land offering.

It seems Jimmy’s long journey to open his own brewery taught him a fair bit too: also appearing amid the opening lineup was a DDH saison, a raspberry dessert ale and a 2.8 percent ABV “table bier”, showcasing a seamless blend between European inspiration and modern craft brewing. Or, to quote Jimmy at the time, he had a “recipe list about as long as ten arms.”

The Good Land journey might warrant the “long and winding road” trope more than most, yet when your beer travels take you to the Traralgon taproom, or sees Jimmy’s cans land in your fridge, it’s one that means there’s every likelihood you’ll find a beer just right for you. After all, you’re in a Good place.

Will Ziebell

Good Land Brewing Co

12 Standing Drive
Traralgon East
VIC 3844

Open Hours

Fri & Sat: midday to 9pm

This is a directory listing. To find out more, head here

Good Land Brewing Co Regulars

Good Land Brewing Merry Berry Sour

Published December 1, 2022
Good Land Brewing have been building a solid reputation for their heavily-fruited Pastel Neon Sour series and for Christmas 2022, they've taken that approach but given it a tinge of festive cheer. Merry Berry Sour comes covered in Christmas decorations (the tin that is, not the actual liquid) and is filled with a summer trio of boysenberry, blackberry and raspberry. To me, nothing says Christmas dessert like those three berries and here they add a vibrant pink hue to the beer while the combination… Read more
Merry Berry Sour

Good Land Golden Beach Pale Ale

Golden Beach is a spectacular bit of coastline along Gippsland’s Ninety Mile Beach and it's not just a good spot for foreshore camping and soaking in the sun but for a bit of quiet contemplation too. A great deal of this comes down to the presence of the Trinculo wreck, a 19th century cargo ship that casts a rusted shadow over the sand. What did those stuck on the shore think of their new surrounds? How did they pass the time while waiting to be rescued? And, just as importantly, what kind of beer… Read more
Pale Ale

Good Land Brewing Good Lager

Beer awards might matter to many but ultimately, what makes a good beer tends to be in the eye of the beholder. Does it satisfy? Excite? Quench? All of the above at once? Then if it’s good to you, drink it down. But when you’re brewery’s called Good Lane and your core range lager is called a Good Lager, it makes it hard for anyone to say that beer isn’t a good one. Particularly when it’s so dialled-in and inspired by Germany’s finest lagers but contains Australia’s Enigma hops that… Read more

Good Land Brewing Little Mate

Mate is a powerful word in Australia. Not only can you comfortably use it in any given situation (particularly when you’ve forgotten someone’s name) but in the right context, it can mean the opposite of its intent. Saying mate through gritted teeth is showing someone you’re certainly not their mate and you wouldn’t mind it if they pulled their head in line a little bit. While adding “little” ahead of the word in question only has the potential to add in some condescension and used correctly,… Read more
Session XPA

Good Land Brewing Co Specials

Good Land Brewing Delirious, Something Something Vic Secret & Tiki Juice

Published March 19, 2023
The good beer from Good Land Brewing for the good people of Gippsland keeps coming, with three hoppy releases out in quick succession. Delirious is a DDH Crisp Pale where the “crisp” is courtesy of a light malt base, Huell Melon and Enigma hops and the “DDH” is all about Citra and HBC630. The result is a delightful treat for the senses with vibrant white wine characteristics - think gooseberry and pear - fresh mango, melon and a lean dry finish. If a classic Kolsch and a modern hazy had a… Read more
DDH Clean Pale Ale, Single Hop DIPA & Hazy IPA
5.6%, 7.7% & 6.0%

Good Land Brewing Schamozzle

Published February 17, 2023
Schmozzle: A disorganized mess. Schamozzle: A chaotic, but organised delight. The pastry sour by Victoria’s Good Land Brewing certainly packs it all into one can. Indeed, reading the list of ingredients is like giving a child your wallet and letting them run loose in a supermarket: strawberries, kiwifruit, lime marshmallow and soft-serve vanilla ice-cream. Given the lactose sour base was conditioned on a particularly large collection of strawberries, the first thought unsurprisingly goes to strawberries… Read more
Pastry Sour

Good Land Brewing x 2 Crows Brewing 10,000 Miles

Published December 8, 2022
Halifax, Canada, is a mighty long way from Traralgon, Victoria. In fact, it’s an entire 10,000 miles (give or take). If you, like me have never come close to understanding anything in the imperial system of measurements, that’s around 16,100 kilometres. But distance makes the heart grow fonder and 10,000 Miles is a very special collaboration between Good Land Brewing and Canada’s 2 Crows Brewing. Taking place over FaceTime, the brew day saw Good Land’s Jimmy work with his old colleague Jeremy… Read more
Wild Ale

Good Land Brewing Hauptbahnhof & German Nobility

Published September 21, 2022
Good Land don’t like to miss the opportunity to celebrate European beer traditions, so Oktoberfest is something like to approach with some gusto. As well as holding their own celebration, for 2022, they’ve doubled on traditional by brewing both a Märzen and a dunkel. It’s the second time the brewery’s made that Märzen Hauptbahnhof and again it returns with a crystal clear, golden orange body and slightly sweet tones of biscuit, brioche and honey before an earthy spice and balancing bitterness… Read more
Märzen & Dunkel
5.6% & 4.2%

Good Land Brewing Gezellig & Jazeker (Barrel-Aged Version)

Published August 16, 2022
Good Land Brewing’s home might be Traralgon but the Victorian brewery shares a close bond with the Netherlands. Before opening in 2021, Jimmy Krekelberg was making beer in the land his family hails from, landing a job at De Molen Brouwerij. It’s a place with a fierce reputation for brewing big stouts and not only did Jimmy pick up a knack for those beers but, in homage to that country, Good Land's own big, dark beers have been given Dutch names. Fittingly, Gezellig translates to cosy, which… Read more
Barrel-Aged Stouts
11.4% & 11.7%

Good Land Brewing Ratskeller, House IPA & Popsicle

Published August 11, 2022
It’s been a little while since we’ve caught up on the latest from Traralgon’s Good Land Brewing but by the looks of things, they’re certainly keeping their limited releases as varied as ever. Ratskeller is an oak aged pilsner that was brewed in collaboration with the crew at Carwyn Cellars and uses organic pilsner malt from Voyager Craft Malt and traditional German hops. The initial plan was to age it in white wine barrels for two months but owner Jimmy Krekelberg felt that each time he tried… Read more
Oak Aged Pilsner, IPA & Rapsberry & Vanilla Pale
5.5%, 5.8% & 4.6%

Good Land & Sailors Grave Good To The Grave

Published August 1, 2022
Travel back just a few years and you'd have struggled to line up a collaboration brew between Gippsland brewers; Loch and their trad English styles and Bullant with their Bruthen brewpub were pretty much the brewing scene for this vast swathe of Victoria. It's a very different situation now, one that's been celebrated by Traralgon-based Good Land Brewing on the occasion of their first birthday. As part of the festival they hosted at their brewpub, they invited the team at Sailors Grave to join them… Read more
Dark Rye Farmhouse Ale

Good Land Brewing Pastel Neon Sour (With Apricot & Peaches), Le Fluide & Disco Trash Bomb

Published April 22, 2022
If you were wondering if the regional town of Traralgon was as eager to explore craft beer’s many forms as anywhere else in Australia, then Good Lands Brewing certainly has the answer for you. The brewery only opened in 2021 but has shown a steadfast keenness to brew across styles and these three beers are a pretty good example of that. Pastel Neon Sour is an ongoing series of heavily-fruited sours, with the newest member championing stone fruit by featuring apricot and peaches. Of those two, the… Read more
Sour, Saison & Oat Cream DIPA
4.2%, 6.3% & 8.2%

Good Land Brewing Day Tripper & Annie's Ale

Published January 20, 2022
Whether you were once overwhelmed by Beatlemania or are a fairweather fan who thinks they know everything about the band’s interpersonal relationships because you’re halfway through Get Back*, one of Good Land’s first releases for 2022 is almost certain to get a tune in your head. Day Tripper is a DDH IPA from the Victorian brewery that combines hops from America, Australia and New Zealand and is something of a bridge between West Coast and hazy IPAs. It pours with only the lightest opaque… Read more
DDH IPA & Kolsch
6.6% & 4.6%

Good Land Brewing Pastel Neon Sour (with Hibiscus, Passionfruit & Guava) & Christmas Night

Published December 17, 2021
Good Land Brewing are the kind of brewery that tends to release beers in quite quick succession and often, they tie closely with the time of year. In the case of Pastel Neon Sour, it’s a tropical treat for a humid summer and the second of such heavily-fruited sours to be released by the Traralgon brewery, with first containing watermelon and dragonfruit and this one featuring hibiscus, passionfruit and guava. Pouring pink, it seems the whole hibiscus flowers and guava won out in in the appearance… Read more
Fruited Sour & Belgian Dark Ale
3.9% & 7.1%

Good Land Brewing Jazeker

Published November 26, 2021
Well, it was only a matter of time really. Years before Good Land Brewing opened, Jimmy Krekelberg was working at De Molen Brouwerij in the Netherlands; a place well known and much respected for big and dark beers. Now that Good Land has been firing on all cylinders in Traralgon for some time, Jimmy’s returned to his time brewing boozy and dark beers with the release of Jazeker, a coffee imperial stout that’s 10.3 percent ABV and therefore, perfectly timed for summer. The coffee comes from Fat… Read more
Coffee Imperial Stout

Cans are exclusively available through Good Land and Melbourne's Carwyn Cellars.

Good Land Brewing 'Merica & Gumball Galaxy

Published November 17, 2021
Are we enjoying a wheat-naissance? Well, maybe that's taking things too far but we have just added two beers with wheat in their name to The Crafty Pint on the same day. OK, so one uses the German word for wheat and Good Land Brewing’s ‘Merica is an American wheat that might use that grain in the malt bill but is more about what it does to the mouthfeel in terms of providing a launching pad for hops. So, no, maybe we aren’t enjoying a wheat-naissance, but if you do like your beers light and… Read more
American Wheat & NEIPA
5.4% & 6.8%

Good Land Brewing Hauptbahnhof, Pastel Neon Sour & Something, Something, Citra, Citra

Published October 6, 2021
The people of Traralgon are obviously in good hands when it comes to choice, with Good Land Brewing showing a fondness for brewing across styles, releasing very modern, very traditional, very big and very sessionable beers since they opened their doors in July 2021. Their newest include Hauptbahnhof, an Oktoberfest-style Märzen inspired by Munich’s beer halls, with a name that is in turn inspired by the central train stations of Germany. With a golden orange colour, the lager provides a gentle… Read more
Märzen, Fruited Sour & IPA
5.6%, 4% & 7.2%

Good Land Brewing 100s & 1000s

Published August 27, 2021
The Good Land Brewing core range might be an accessible one, featuring a lager, pale ale and an XPA but the brewery’s limited releases can really head in any direction. In the case of the hazy IPA, 100s & 1000s, that direction is clearly one of hops. Using 20 grams per litre of beer, it's a beer dry-hopped with Citra Lupomaxc, Columbus and the new experimental American hop, HBC 630 all in the mix, while Eclipse was also thrown in at a lower temperature in the whirlpool to further push out big… Read more
Hazy IPA