Want to pull a prank on a friend? Tell them you’ll meet them at First Avenue in Scarborough. They’ll pass Fifth Avenue, Fourth Avenue, Third Avenue, Second Avenue… but they won’t be able to find First Avenue. While it existed back in the late 1800s, it’s since been renamed (as were Seventh, Eighth and Ninth Avenues).*
But when they eventually call you out of desperation and frustration, you can tell them you’re parked right in front of First Ave - a First Ave Pale Ale at Scarborough Harbour Brewing, that is. While they’re all hot and bothered and making their way to the brewery to give you a clip around the ear for wasting their time, you’re there soaking in the tropical aromas, the light syrupy malt sweetness mingling in with the citrus and tropical fruits on your tongue, and letting a friendly bitterness show up in the finish.
And then your unfriendly friend will show up and I won’t be held responsible for the petty revenge they seek.
Mick Wüst
*If you’re keen to get into a lively pub discussion, there’s also an urban legend that the street was sunk during a cyclone. Pick a side and get arguing.