In our end of year trend wrap, we talked about the growing opportunity for beer businesses of all shapes and sizes to partner with specialists to assist with reach and professionalism; within days, Link Juice arrived.
Here, Bright Tank have collaborated with their digital agency, PWD, for a double NEIPA which was apparently brewed in a volcano – sure thing, 2020, you’ve been weird enough already. The collaborators scaled up Chalkface Killah and the mango-imbued Troppo Season into a double-digit beast that pours like orange lava.
There’s no missing mango on the nose, which joins masses of orange and grapefruit, of the squeezed, shopping centre orange juice machine variety. Yet, while there's lactose addition too, Link Juice carries a hop texture which may or may not be everyone’s liking. However, they set out to make a beast, something they have ably achieved, volcano or not.
Guy Southern
Published December 28, 2020 2020-12-28 00:00:00
