The family-run Bridge Road Brewers are giving their fans the chance to become a part of that family, with the High Country brewery opening a crowdfunding campaign.
The brewery's been around for some 17 years and has always been proudly independent and now wants those they say have contributed to their success - their staff, community and customers - to join them in their next phase of growth.
Expressions of Interest opened on May 24, with the brewery seeking to raise $2.5 million to expand their production capacity, help establish their Brunswick East brewpub and achieve a range of sustainability goals.
If you'd like to find out more about their plans or express your interest in joining up, head here. Or you can just enjoy the video of the Bridge Road brewers dressing up as a cardboard Kelly Gang below.