Keeping Local Alive

Beer Swag Day 2021

The 2021 Winners! 

Thanks to everyone that took part in Beer Swag Day 2021, helping to turn the anniversary of the nationwide shutdown into a celebration of local beer and the community that surrounds it.

We managed to come up with a shortlist of our favourite entries from around the country – a mix of videos and photos of epic collections (and a very cute baby). Votes for the overall winner were split across a few of the entries but, in the end, the grand prize went to Chelsea Bright.

In 2020, she was the shortlisted finalist for Victoria for an amazing video and narrowly missed out. This time around, she produced promo videos with Brendan "The Beer Economist" Fernandez in advance of the big day before creating another unique video featuring her riding a dinosaur through her new home in the Northern Rivers region of New South Wales.

She's since embarked on an epic and rather enviable mission, which you can read about here, and has asked us to spend her $250 prize for her so we're working on some surprises!

The full rundown of finalists, each of whom have received #keepinglocalalive t-shirts, going clockwork from top left above, is:

Matt – @thecraftygingerbloke

Brendan – @thebeereconomist

Sarah – @hercraftbeergoggles

John – check out his remarkable video here

Geoff – @craftbeerpatchandpin

Jason – @craftbeertassie

George – @george_organ

Chelsea – @beer.throughbrighteyes


Let's do it again in 2022! 

On March 23, 2020, Australia closed.
Our pubs, bars, brewpubs and taprooms turned off their lights as the beer and hospo industry was brought to its knees along with so many others.
But, for the most part, they survived thanks to the support of legends like you who threw your support behind the local beer community.

Now, one year on, it’s time to keep on #keepinglocalalive as Beer Swag Day returns for 2021 – complete with another sweet competition.

Every day is a good day to support local – but let's make March 23 a special time to celebrate your favourite businesses in these still uncertain times.




If you’re a beer lover...

Snag some swag

Pick up some merch from your favourite brewery or venue as a way of showing your support.
The Keeping Local Alive tees are back too – in black or white this year – ORDER HERE before March 14!

Brag your swag

Show off your favourite tees, beanies, stubby holders and more on social media.

Tag your swag

Tag your local breweries and venues – using #beerswagday2021 and #keepinglocalalive so we can find you!
There's prizes for the best posts too (see below)

If you’re a beer business:

Keeping local alive is all for you, so you could consider encouraging your loyal customers to get on board by running a competitionhosting an event, or promoting your merch with a discount. If you're not open on March 23 (it is a Tuesday, after all) don't feel tied to that day – it's the vibe, man.

You could even buy Keeping Local Alive tees for your entire team too...

Whatever you do, keep sharing the message with beer lovers everywhere!

The future of local beer… it’s STILL in your hands!




Last year, Beer Swag Day attracted hundreds of awesome entries from beer lovers all over Australia showing off their hauls of branded clothing, glassware, openers – you name it! From a shortlist of state and territory winners, Sam Beard's entry (pictured above) won the public vote that saw her pick up a swag full of swag.

So, how could we not run another competition?

This time around, we'll be looking for the best, funniest, most creative, innovative and impressive posts to hit socials between March 1 and 23 – tagged appropriately with #keepinglocalalive and #beerswagday2021.

We've got Keeping Local Alive t-shirts for state and territory winners and have put together a panel to judge the best of the best. The grand champion will receive $250 from the Keeping Local Alive campaign to spend on goodies from their favourite beer businesses.*




As the country started to open up again in 2020, The Crafty Pint team set about adding more beer businesses to their free app as a way to help people wanting to support local.

It was originally created to help beer lovers find good beer wherever they are in Australia, based around a map featuring hundreds of breweries, bars, pubs and bottleshops, as well as stories, beers, events and more.

The COVID-19 pandemic made it clear how such a tool could be handy for anyone playing their part #keepinglocalalive wherever they are in Australia.

There are always new breweries and good beer venues opening – and others making the switch to supporting local craft brewers – so if there's a business missing you think should be in there, drop the Crafty team a line so it can be added.


* You can check out the competition rules for Beer Swag Day here.

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