Keeping Local Alive

The #keepinglocalalive campaign sprung into life as Australia's national shutdown approached and helped galvanise the beer industry and the wider community that surrounds it.

While there have been casualties along the way – and some businesses and beer lovers have done it tougher than others – for the most part, we're still standing a year on. As the stories below highlight, the brewing, hospitality and retail sectors proved to be agile, adaptable and innovative to ensure they made it to where we are now: not out of the woods completely, but able to look forward with increasingly, if cautious, optimism.

One silver lining of the COVID-19 pandemic is that support for local breweries, bars and pubs has never been stronger – and we want to see it get stronger still. That comes down to the choices you make every time you buy a beer or go for a meal.

The future of local beer – it's STILL in your hands.

Postcards from the Edge

 

The Keeping Local Alive campaign was sparked by an article of the same name addressing the mounting challenges faced by the beer industry in the week before the nationwide lockdown.

Since then, The Crafty Pint has run a series of articles from the frontline of the COVID-19 crisis in the local beer community under the Postcards from the Edge banner. A mix of inspirational innovations, personal tales and the challenges businesses and individuals are facing, it sits alongside the photo stories on the #keepinglocalalive Facebook page and The Crafty Pint's Instagram as a document of this remarkable period in time – both for the local beer world and the world at large.

You can find all the stories below – and get in touch if you have a story you think should be there.


Postcards from the Edge No.6: The Rocky Reality

March 29, 2020 by James Smith

For all that businesses are scrambling to survive in these drastically altered times, the reality is that no one knows if they'll make it out the other side. We spoke to Hamish Coates of Rocky Ridge about heartbreak and uncertainty.


Postcards from the Edge No.50: Pivoting Properly

September 1, 2020 by Will Ziebell

While they await the day they can open again, the team at The Cambrian in Bendigo have been keeping busy. Once they finished renos they embarked on a course to understand how to make their business better post-COVID.


Postcards from the Edge No.24: Grain Re-Store-d

May 2, 2020 by Will Ziebell

After a short break to take stock, the Grain Store team leapt back into action last month as a takeaway and home delivery service. They've even reimagined their legendary beergustations for Novocastrians to enjoy at home.


Postcards from the Edge No.44: The Million Dollar Tip Jar

July 17, 2020 by James Smith

As soon as Lockdown Mk II hit, the team behind Tip Jar, a fund launched to support the hospitality sector, ramped up their efforts again. We chatted to them about their fundraising beer and cocktail and hopes for the future.


Postcards from the Edge No.16: Isolation Degustation

April 16, 2020 by James Smith

Many beer venues aren't just sending beer and food home through the shutdown, but looking to have fun with it, from "Isolation Degustations" in South Brisbane to classic pub Daily Deals in Port Melbourne.


Postcards from the Edge No.58: #ShoutAVicADrink

October 26, 2020 by James Smith

With Melbourne's venues finally set to open as restrictions ease significantly across Victoria, the team at an Armadale bar and bottleshop have launched a campaign enabling people to shout people exiting lockdown a drink.

READ MORE POSTCARDS FROM THE EDGE

Take Care

 

These remain difficult times for employees and business owners across the industry. Look after each other. 

For more information or support surrounding mental health issues, you can contact:

* Beyond Blue on 1300 22 46 36

* Lifeline on 13 11 14 

* Movember Conversations is an interactive tool from the Movember mental health team