BentSpoke Brewing are a much-loved indie brewer who make beer in the nation's capital.
If you'd like to help tell that beer's story, they want to hear from you.
Job Description: Marketing Manager
Nothing worthwhile comes easily. Taking the familiar road can rob life of its flavour. So at BentSpoke, we take a more adventurous route, knowing all too well that we will bend a few spokes along the way.
BentSpoke Brewing Co. is a Canberra-based Independent brewery that puts ‘bending the rules’ at the heart of our brand. We take the best ingredients into high quality, intriguing and approachable beers to be enjoyed all around Australia. After 6 years of sustainable growth we remain fiercely independent, immersed in our local communities, and actively pursue our vision of providing a world class beer experience.
We want you to take the adventurous route with us, bend a few rules and keep sharing the beer experiences and telling the stories that matter most to our customers.
It’s pretty rare when a position comes up in the Marketing team, but due to solid growth, our loyal followers and customers are ready to see you bring our brand and world class beer experience to life as our dedicated Marketing Manager.
The Role of Marketing Manager
Reporting to the CEO and a member of the business executive team, the Marketing Manager will play a critical role in managing agency relationships, controlling, and monitoring the marketing expenditure, delivering commercial and brand growth outcomes for the business.
The key responsibilities of the role include:
- Lead the strategy and development of integrated marketing and communications plans for the BentSpoke product portfolio
- Lead marketing campaigns through effective agency briefing, ensuring brand guidelines are adhered to and delivered on time and on budget
- Manage the development of measures of campaign success, the ongoing tracking and reporting and the completion of post campaign evaluation and reviews
- Oversee creative and media agency budgets to ensure work remains in scope and aligned across all creative executions
- Work with the sales leadership team to develop region-specific and customer focused activations and campaigns
- Project manage the product development team timelines with key stakeholders from all levels of the organisation
- Coach and develop the marketing team to deliver against set targets and KPI’s
- Drive key sponsorships, partnerships and activations ensuring they align with brand and overall business objectives
What will YOU bring to the role?
- Passion for Independent Craft Beer and FMCG
- 6+ year’s relevant experience in digital marketing, campaign or project management and traditional marketing channels
- Tertiary qualifications in marketing or equivalent industry experience
- Ability to multi-task to succeed in a fast-paced environment and with a creative approach to problem solving
- Ability to manage cross functional key stakeholders from all levels of the organisation through a collaborative approach
- Proven agency campaign briefing including management, execution, and evaluation
- A track record of developing and executing successful digital marketing strategies, including content development and management, SEO/ SEM, display advertising and loyalty email marketing
- Collaborative sponsorship and partnership management and evaluation
- Mature attitude, honesty, loyalty and exceptional work ethic
- Proven ability to lead a team, coach and develop individuals
Why is being BentSpoke's Marketing Manager the right route for you?
- Working for one of Australia's leading independent brewers
- An attractive salary (commensurate with experience)
- Phone and Laptop
- Beer! For personal consumption and building product knowledge
- Beer Education
If you want to take the adventurous route and bend a few rules, APPLY NOW!!!
