The design on Range Brewing’s labels usually includes a collection of geometric shapes, a wash of contrasting colours, a new typeface, or a central image to catch your eye. There’s always some design element to draw your attention. Of course, this generally matches the hazy or heavily fruited beer within the can.
With their lager series, Range opt for something simpler: the label is a single block colour.
This lager’s called Clean Slate. The can is plain green. The beer is perfectly clear. The flavour is clean.
I could spend another 114 words describing it, or I could leave you with the one word that everything about the label design is screaming at you: