Burnley Brewing have a knack for social media and love promoting their team alongside their beers. If you'd like to run that social media and marketing for they brewery, then they're keen to hear from you.
Job Description: Social Media and Marketing Coordinator
Job Type: Part-Time
Reports to: General Manager, Creative Manager.
Works Alongside: Venue Manager, Sales Manager, Lead Graphic Designer.
At Burnley Brewing, we are not just a brewery; we're a fusion of Melbourne's vibrant culture with the precision and artistry of German brewing techniques. As an independently owned Melbourne brewery, we take pride in creating a diverse range of beers that cater to the tastes of beer lovers from all corners. Our team is passionate about pushing the boundaries and crafting new, exciting brews.
Key Seletion Criteria:
As a Social Media and Marketing Coordinator at Burnley Brewing, you will play a vital role in promoting our brand, connecting with our community, and showcasing the uniqueness of our brewery.
- Drive Social Media Growth: You have a proven record of developing and executing social media strategies to increase online presence, engaging with audiences, and promoting products.
- Content Creation: Attend key Burnley events, such as taproom events, offsite promotions, and brewdays, to extract social media assets that tell our story and capture the essence of our brand.
- Marketing Events: Leverage your marketing knowledge and experience to promote and market our events, conveying compelling stories to our target audience.
- Market Research: Conduct market research to understand customer preferences, industry trends, identify untapped demographics, and help us stay competitive and innovative.
- Media Relations: Generate press releases and secure mainstream media coverage for our stories and events, ensuring that Burnley Brewing remains in the spotlight.
- PR Connections: Establish and maintain a media contact database and PR connections to expand our reach and visibility.
- Social Media Account Management: Manage our Linktree, Facebook, Instagram and TikTok accounts, ensuring they are up-to-date and effectively promoting our brewery and events.
- EDM (Email Direct Marketing): Execute EDM campaigns to keep our customers informed about upcoming events, new releases, and special promotions.
- Internal Collaboration: Work alongside multiple departments to ensure product launches, product promotions and event promotions are all released within a timely window, with the correct information.
Qualifications:
- Proven experience in social media management and marketing. Relevant degree preferred but not essential.
- Strong written and verbal communication skills.
- Familiarity with marketing tools and social media platforms.
- Experience working and communicating within a team.
- Passion for craft brewing and an understanding of the beer industry is a plus.
- Ideal candidate will have a valid driver's license, access to a vehicle, or the ability to commute between our Richmond Taproom and Dandenong Brewery as needed.
Join the Burnley Brewing team and be a part of our exciting journey. If you're a creative and dedicated marketer with a love for craft beer and a commitment to our core values, we'd love to hear from you!
Please send a resume and cover letter that addresses the Key Selection Criteria to people@burnleybrewing.com.au.
Burnley Brewing is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
