Fresh is best is a mantra we hear often in the beer world but can a beer be too fresh? Packaging shock is common parlance in the wine world but rarely raised in beer, while hazy, hoppy beers can perform better later too.
As the audience for craft beer grows and competition intensifies, quality and education are more important than ever. We speak to a Brisbane brewery and Melbourne retailer finding their own ways of spreading the fresh is best message.
The "fresh is best" message is gaining traction in the beer world. But, for the vast majority of beers, keeping them cold is crucial too. As a couple of new businesses launch with cold storage and transport in mind, we look at why staying cool matters.
The unofficial campaign to educate drinkers about the important of drinking (most) beer fresh continues with the launch of a new video by Modus Operandi highlighting the benefits of checking the age of any beer you buy.