The Big Freeze has become one of the highest profile annual fundraising drives in Australia.
Spearheaded by Neale Daniher, it's raised millions for Fight MND and returns on June 14.
Brewmanity, the Melbourne-based brewing company launched by Neale's former Demons captain David Neitz, has also been raising money for the charity, and this year is lining up a major push at venues across Melbourne in the lead up to the event.
Brewmanity are offering kegs to participating venues to be sold, karma keg style, in support of Fight MND. Already, they've got more than 30 venues lined up but are looking for more to jump on board – up to a limit of 100.
“The broad model for the event is that Brewmanity supply a charity keg for each participating venue, then the pub use that keg to raise funds for Fight MND," Neita says. "The venues are encouraged to put their own version of fun into the fundraising while they’re at it!
“If we can get communities to come together around one of Victoria’s most loved charitable events, share a beer and watch the footy at the local pub, all while raising funds for a good cause, we figure everyone has a win."
Up to 100 venues can purchase fundraising packs featuring kegs of Big Freeze Eve Lager, beanies, advertising and POS packs. By donating $1,000 each from the sales of the charity keg, the aim is to raise $100,000 for Fight MND.
Venues are encouraged to host their own activities on the day – ice bucket the barman, raffle, etc – with Brewmanity also securing major media partners for the campaign. The charity keg events can take place anytime from June 1 to 14.
For more, head here.